Pat Kennedy - Your Washington, DC Real Estate Connection


It's the Apple And I Feel Like Eve!

 The first time I saw an email announcing your birth, I had to have you.

I watched the video and wanted to hold you - to see what just under three pounds would feel like in my shoulder bag.  I wanted to edit my photos on your big, clear screen.  I wanted to use your little magic card to blog on the Vamoose Bus.

Do I need you?  Absolutely no! 

Do I want you?  Oh yes!  Yes!!  YES!!! 

But you are playing so hard to get!  After yesterday's showing appointment, I ran to the Apple Store, which was mobbed, as usual, debit card in hand.  But you weren't there!  They don't expect you for a couple of weeks!  

The nice lady said I could order you on-line, but when I signed on to your web site, it said you would not ship for two weeks!

Two weeks?

I want you now!  OK, not instantly, but two weeks?  Yikes!

I do not need a new laptop.  My trusty old MacBook is fine. It's more than fine - it's amazing!  Still!  After all these years it works perfectly.  Like me, it just gets better with age and a little upgrade now and then!  So, why would I take up with a younger, prettier model?

The marketing people at Apple are freakin' brilliant!  By the time the MacBook Air actually shows up on the shelves of the Apple stores, many people like me (who need a new computer like we need a new hole in the head) are going to be standing in a lines that snake out the front doors.  They have a fabulous product and really know how to build excitement.  I may not camp out in the corridors of Montgomery Mall the night before the store opens on Day-One, but I'll be there before the store closes that night.  

So, how do we apply this kind of marketing brilliance to our listings?   To ourselves?

Comment balloon 13 commentsPatricia Kennedy • January 28 2008 06:56PM


Faster than a speeding bullet Patricia is off to the buy the latest Mac.  Just remember what happened to the folks who bought the I-Phone and then the price dropped a month later!
Posted by Cindy Jones, Pentagon, Fort Belvoir & Quantico Real Estate News (Integrity Real Estate Group) over 12 years ago

Branding, branding, branding. They've spent lots of marketing money on ads that continue to bolster their brand. I also think they back their brand up with innovative and quality products and top-notch customer service.

Posted by Craig W. Barrett, Hughesville MD Real Estate (RE/MAX 100) over 12 years ago
If you do in fact buy it ... we would love to see a whole product review.  (I am just waiting for my PC to die!)  Sadly its only 2 years old....I got the 4 year warranty... I know it will break the day AFTER the warranty expires!
Posted by James Downing - Metro DC Houses Team REALTORS®, CRS, GRI, ABR,MRP, MilRes, When Looking to Buy or Sell - Make the Right Move (Real Living | At Home) over 12 years ago


Let's make a deal, my friend!  In 2 weeks, please send me your OLD Mac (which I suspect is in much better condition than my old Dell ... remember the dreary ole REALTOR with a Dell?)... then you will certainly have sufficient "good deed doing" that will mean you are most deserving of the NEW Apple....

No one is better at justification and rationalization than I am!  Give me your problem, and I can give you plenty of reasons to have what you want and have it your way!!  I'll email you the shipping address!!!

Thanks in advance... :) JE

Posted by Jan Evett, Broker Associate, 20 years+ in real estate (The Premier Property Group LLC) over 12 years ago
We got my daughter the imac for Christmas and then this came out. Oh my... it looks fabulous.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) over 12 years ago
I've seen sign riders saying, "Coming Soon", websites saying, Coming August 15th, and MLS remarks saying Offers Accepted starting September 23, so there are already ways of creating interest.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) over 12 years ago
Patricia, they sure know how to build anticipation don't they.  It's just like the movie trailers that leave you yearning for more and give you a taste of the excitement to come.  I'd echo Sharon's comment.  How about sending out a series by e-mail or postcard with picture by picture of a new listing with "coming soon" and then on the final postcard or e-mail showing the whole listing and revealing the address?
Posted by Brian Block, Northern Virginia & D.C. Real Estate (RE/MAX Allegiance, Managing Broker/Branch Vice President) over 12 years ago
I'm in need of a new laptop as well.  I've decided, though, that the MacBook PRO is a better (and certainly more affordable) fit for my business. 
Posted by Gregory Maley, REALTOR, GRI, CBR, SHS, e-PRO, ABR (Sold Buy the Sea Realty & R.E.N.T.) over 12 years ago
I'm with Jan...sell the old reliable one to someone who still thinks it is the latest and greatest!  My buyers agent is looking to buy a Mac as well.
Posted by Amanda Evans, Real Estate Broker - Fort Worth Texas (DFW Living) over 12 years ago
Dang it!  Jan already claimed your old one!  My son will be taking one to college.  His comment on the MacAir was, "I think that would be easy to break!"  It looks so light and delicate.  Good luck! 
Posted by Elaine Hanson, REALTOR - Topanga, CA Real Estate Agent (Compass) over 12 years ago
Patricia - wow, somebody sure is in love with Apples!!!! I have never owned one, so I cannot comment - hope you get your new toy soon!!! Let us know if it lives up to your expectations!
Posted by Billnulls Blog Florida Realty Professional, AHWD (Charles Rutenberg Realty) over 12 years ago
Pat:  Look at these comments... Amanda is subtly offering to PAY for your old Mac!  Haha...that's okay, I can handle a little competition!  My son (19) saw your post and is so envious... but he wants your old Mac, too! 
Posted by Jan Evett, Broker Associate, 20 years+ in real estate (The Premier Property Group LLC) over 12 years ago
Hmm, I have never used a Mac. Always used HP. Never really looked at Mac's... But I am glad that you are excited about the new one coming out. I hope you get it soon. I am like that with my HP, cept the only thing is seems like every few months they come out with a better version! lol
Posted by Marey Hoeppner, Your Success Is Our Goal! over 12 years ago