The first time I saw an email announcing your birth, I had to have you.
I watched the video and wanted to hold you - to see what just under three pounds would feel like in my shoulder bag. I wanted to edit my photos on your big, clear screen. I wanted to use your little magic card to blog on the Vamoose Bus.
Do I need you? Absolutely no!
Do I want you? Oh yes! Yes!! YES!!!
But you are playing so hard to get! After yesterday's showing appointment, I ran to the Apple Store, which was mobbed, as usual, debit card in hand. But you weren't there! They don't expect you for a couple of weeks!
The nice lady said I could order you on-line, but when I signed on to your web site, it said you would not ship for two weeks!
Two weeks?
I want you now! OK, not instantly, but two weeks? Yikes!
I do not need a new laptop. My trusty old MacBook is fine. It's more than fine - it's amazing! Still! After all these years it works perfectly. Like me, it just gets better with age and a little upgrade now and then! So, why would I take up with a younger, prettier model?
The marketing people at Apple are freakin' brilliant! By the time the MacBook Air actually shows up on the shelves of the Apple stores, many people like me (who need a new computer like we need a new hole in the head) are going to be standing in a lines that snake out the front doors. They have a fabulous product and really know how to build excitement. I may not camp out in the corridors of Montgomery Mall the night before the store opens on Day-One, but I'll be there before the store closes that night.
So, how do we apply this kind of marketing brilliance to our listings? To ourselves?
Branding, branding, branding. They've spent lots of marketing money on ads that continue to bolster their brand. I also think they back their brand up with innovative and quality products and top-notch customer service.
Pat:
Let's make a deal, my friend! In 2 weeks, please send me your OLD Mac (which I suspect is in much better condition than my old Dell ... remember the dreary ole REALTOR with a Dell?)... then you will certainly have sufficient "good deed doing" that will mean you are most deserving of the NEW Apple....
No one is better at justification and rationalization than I am! Give me your problem, and I can give you plenty of reasons to have what you want and have it your way!! I'll email you the shipping address!!!
Thanks in advance... :) JE