Pat Kennedy - Your Washington, DC Real Estate Connection

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How I'll Celebrate National Open House Weekend: A Collaborative Effort

On Sunday, I'm doing an Open House that I expect will be mobbed.

It's going to be a collaborative Open House with four other agents at a condo listing. 

This condo project is a group of detached houses.  It's one of those places where Open Houses just don't work.  Or do they?

There are four homes for sale.  When it's just one place being held open, not a lot of people show up.  But when more than one of us open our listings on the same day, the traffic increases exponentially.

We each do different things to advertise our listings, from blogs to the newspaper, to every web site known to man, to signs that go up at the community gate days ahead of time. 

The last time we tried this, we each had about 35 people come through.  Three of the couples who loved my listing then are planning return visits next Sunday.  For two of them it will be a third visit. 

It's time to get this sucker sold. 

Ah!  The power of four!

 

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Comment balloon 28 commentsPatricia Kennedy • April 26 2012 08:02PM

Comments

Hi Patricia we are doing something different this year 10 homes in a neighborhood with a poker run for 1000.00 we are expecting 50 or more agents since we have had over a hundred RSVP.

Posted by Charles Stallions Real Estate Services, Buyers Agent 800-309-3414 Pace and Gulf Breeze,Fl. (Charles Stallions Real Estate Services Inc) over 8 years ago

I can dig it! :o)

Posted by Laura Cerrano, Certified Feng Shui Expert, Speaker & Researcher (Feng Shui Manhattan Long Island) over 8 years ago

I like it ... sounds like a lucrative strategy to me!  Good luck getting that "sucker sold," Patricia!

Posted by Carie Shapiro (North Shore Suburbs & Chicago Real Estate) over 8 years ago

All the best with your open -- may you get buyers who buy.

Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 8 years ago
Hi Pat, Here is wishing you a great turnout and that the Buyers appear and put this porperty under contract. Woo Hoo!
Posted by William Johnson, Retired Real Estate Professional (Retired) over 8 years ago

Hey Pat, could this be your new branding?   Patricia Kennedy, your D.C. Solution to Getting That Sucker Sold!  Good luck with your open house.

Posted by Mona Gersky, GRI,IMSD-Taking the mystery out of real estate. (MoonDancer Realty, Dillsboro,NC) over 8 years ago

Without my own listings, maybe I need to schedule and visit some of the homes advertized on Internet

Posted by Jon Zolsky, Daytona Beach, FL, Buy Daytona condos for heavenly good prices (Daytona Condo Realty, 386-405-4408) over 8 years ago

Pat- It sounds like you have nailed the way to get the traffic this weekend. Something tells me that sucker will be sold in no time. I am doing one also and with all the hype and extra marketing I have done I hope to have my sucker sold also. :0)

Posted by Martha Brown, Your Homes Around Annapolis Agent (Long & Foster Real Estate, Inc., Annapolis MD 21403) over 8 years ago

Hi Pat - I once joined with 5 other agents to hold our open houses in the same town on the same afternoon.  These were single family homes, and we passed out route maps to guests at each one to tell them how to get to the others.  We held a drawing for several prizes the next day, and they got entry tickets at each place they visited.  So the more they toured, the more entries they had.  It was a huge success with mobs of people all having a great time and one of the homes sold that night!

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) over 8 years ago

Hi Pat -- SYNERGY -- it can make open houses really pop!   Good luck with your weekend and let's hope the right buyer pops in.

Posted by Michael Jacobs, Los Angeles Pasadena 818.516.4393 over 8 years ago

Twice when I was a broker we got all the agencies in town together and held all of the "in town" houses open on the same day. The refreshments and door prizes brought out a hoard of people, but they weren't home buyers!

One at a time, open houses in our town fall flat. They're a good time to read a book or entertain the next door neighbor.

Posted by Marte Cliff, Your real estate writer (Marte Cliff Copywriting) over 8 years ago

This sounds like a good strategy Patricia, look forward to hearing how things turn out.

Posted by Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366, General Contractor, Dry Rot and Water Damage (Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366) over 8 years ago

Pat....sounds like a good idea. I know I like it when homes near each other I want to show my buyers all are open at or around the same times.  Good luck!

Posted by Christine Smith, Exclusive Buyer Agent & Attorney, Canton, MA (Buyers Brokers Only LLC - www.BuyersBrokersOnly.com) over 8 years ago

Pat, that is a wonderful idea to collaborate and have something to offer to the visitors. Good luck with your open house.

Posted by Ritu Desai, Virginia Realtor-Fairfax/Loudoun/PW-703-625-4949 (Samson Properties) over 8 years ago

Hey Pat,

Is that the same as a Progressive Open House? They do that around here, but probably not with the same results!

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) over 8 years ago

Good luck with your open house this weekend.  Maybe they need a price adjustment to help expedite interest.


Posted by Roy Kelley (Realty Group Referrals) over 8 years ago

Joyce, now that sounds like a great way to get them in the door!

William, this is a house that I REALLY want to see go under contract!

Mona, um, not quite my style!

Susan, so this isn't the only place this works!

Michael, "sybnergy" is the right word.

Marte, we tried this two weeks ago, and while there were a few neighbors, most of the traffic appeared to by for real.

Greg, we call them progressive Opens when we do a bunch of broker opens in one neighborhood on Tuesdays.  Usually we serve food, with each agent doing a course that would be next at a restaurant - from appetizers to desserts. 

Roy, these are already priced below any recent comps.  That may be why we are getting as many people as we are.

And thank you for all of your comments.  Hope it goes well on Sunday!

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 8 years ago

Hope you have a great turnout and get er' sold! Great idea collaborating! I like it. 

Posted by Rene Fabre, Marketing in the Digital Age (First American Title) over 8 years ago

I think its a great idea to do an open house at the same time that someone is having theirs. More marketing efforts, more people, and hopefully some sold property. I've shared that thought with a few local agents as well. So many are sour about the whole Open House thing that they are not open to the idea.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 8 years ago

Good luck Patricia. Got my fingers crossed for you!

Posted by Cheryl Thomson REALTOR Army Ret, Associate Broker in Northern Virginia ( United Real Estate (703.216.5635) cheryltee47@gmail.com) over 8 years ago

Good luck on your open house Pat.. Maybe this weekend is the weekend that sucker does sell!! Go get'em! :)

Posted by Stacey Smith, Your Orange County Beach Cities Realtor (Keller Williams Realty) over 8 years ago

With the energy you are producing Pat, sounds like that sucker will be sold today! You sound pumped and ready! Good luck! Fore!

Posted by Al & Peggy Cunningham, Brokers, Our Family Wants To Help Your Family! (RE/MAX West Realty Inc., Brokerage) over 8 years ago

Good idea for group synergy. The last collective open house we did happened over 2 days for our Art Home tour. We had over 850 people in February. The event was our signal buyers were off the fence!

Posted by Emily Medvec, Realtor | Serving Santa Fe & Northern NM (eXp Realty LLC) over 8 years ago

Wishing you a successful and extremely busy Open House on Sunday, Pat.

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 8 years ago

Well I hope this weekend will be the one to bring you a buyer!  Good luck with your marketing efforts and I hope you get a big turnout.

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) over 8 years ago

Pat

I think it can be a very effective strategy, especially with the combined advertising. Best of luck getting that sucker sold.

Jeff

Posted by Jeff Dowler, CRS, The Southern California Relocation Dude (eXp Realty of California) over 8 years ago

I hope that power of four is on my side tomorrow. I am also working an open house with three others scheduled in the neighborhood. The weather is going to be good so I'm planning for lots of buyers.

Posted by Tammie White, Broker, Franklin TN Homes for Sale (Franklin Homes Realty LLC) over 8 years ago

Hope you had an extremely successful Open House weekend, Pat.

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) over 8 years ago

Participate