Today, I did a broker's open at a new listing, and while the traffic was pretty decent, I was struck by one thing. Most of the agents who came by were highly experienced veterans. And we started to talk about it.
We noted that a lot of the "youngsters" rely heavily on virtual tours and Google Earth as a substitute for previewing new listings. With this hi-tech help, why bother with old fashioned previews?
Well, here are a few reasons to preview:
- With wide angle lenses and Photoshop, a lot of the properties look a whole lot better online than they will when you walk in with your clients.
- With agents who are really awful photographers and too cheap or poor to hire a pro, you could miss out on a great house that looks blah online.
- You can't smell cats or mold on a virtual tour.
- You can't hear the neigbor's loudly barking dogs on a virtual tour.
When I'm showing property, I like to have some idea of what I'm walking into. And sometimes I can do that without a preview, but when I've seen the house before showing it, I feel a lot more confident.
Call me retro!