Why do they need crowd control at the Apple Store on 5th Avenue in New York?
This picture was not taken on “Black Friday” or even on the day the I-phone was released. I took it on a normal Saturday morning, about 20 minutes after the store opened up. The store was packed, and a line of over 100 people had already formed, waiting to get inside this electronics emporium
I used to think that Mac users were all members of some cult.
- They all were devotees of Apple Computers like some people are devotees of a religious guru.
- They all proselytized about the virtues of the Mac to anyone who would listen.
- They were freakin’ zealots!
So, now I am a Mac user -- a proselytizing, zealous devotee.
This will sound shallow, but the first thing I fell for was looks. My I-Mac is a hottie that has no tower (the drive is built into the back of the screen), and it takes up little room on my often-tidy desk.
The other thing that turned my head was Mac’s resistance to various bugs and worms. After spending hours with some guy in Bangalore trying (unsuccessfully) to get rid of a worm that infected my old PC, I decided to replace it with an I-Mac. Then, when my Vaio melted down, I went for a MacBook.
In addition to putting out a superb product, they have amazing support, both tech support over the phone and at their stores.
Last week, when I took this picture, I couldn’t figure out how to make my MacBook send email from New York. I went into the mobbed store (it had only been opened for a few minutes), was escorted to the “Genius Bar” and some kid had it tweaked and sending mail within about 4-minutes.
As I’m working on my 2008 business plan, I’m trying very hard to channel Mac’s Genius – I want clients who are proselytizing, zealous devotees and will convert their friends and colleagues into my clientele! Then, I want to be able to treat them as well as Apple Computers has been treating me!