Pat Kennedy - Your Washington, DC Real Estate Connection


Getting to a "5 WOW" Real Estate Practice

 All over the country, local boards of Realtors and many companies give awards each year to the "Top Producers" in real estate.  They’re usually based on how many houses an agent sells in a given year or the agent’s dollar volume.  And sometimes companies give good office citizen awards to agents who are there to do stuff their colleagues don’t like to do, like phone duty or helping out newbies.  Or a local Board will name a “Realtor of the Year” to acknowledge service to the real estate community.

But have any of you heard of any awards given out for quality real estate practices?  Has anyone really thought about what that looks like?  

So here’s my thing.  In developing my business plan and goals for 2008, the numbers and income and all that will be there.  And I’m also introducing quality goals.

So if I want to have whatever number of  “high quality” transactions, what do you think they should include?

I need specific, measurable results for buyers, sellers and colleagues.  

There are the obvious things.  Like -

  • Tell the truth. 
  • Be totally competent. 
  • Listen when people talk. 
  • Treat them with respect, and expect the best from everyone. 
  • Be a good agent and be a good colleague.

I’m making a list of specifics, sort of like my protocols.  And it’s getting pretty long.  As I was making it, I wondered what would you put on your list.  

Time to hit the “5 Wows of Real Estate” and then go over the top!

Comment balloon 16 commentsPatricia Kennedy • November 09 2007 09:54PM


Measurable results mean that we really know where we stand. I agree with your post wholeheartedly.
Posted by Keisha Hosea-, Real Estate Solutions For Real People (KASI Homes ) almost 13 years ago

Patricia - I like your attitude! So many times we get caught up in the numbers, and it is about numbers, but sometimes I think we all forget there are people attached to the numbers.

In my market there are a lot of agents who think it's all about them and they are very hard to work across the table from when doing deals. I'm going to make it a point to be especially nice to them. Maybe that's the way they were trained. Or, maybe it is just a lack of manners.

Let me think some more about what to add to my list and goals...will be back!

Posted by Linda Scanlan (A Fan of AR) almost 13 years ago

Listen first then talk. A lot of real estate agents like to talk and their clients are not able to express how they totally feel about something.

Go over every little details of the home buying/selling with them. If they don't understand,explain it to them again until they fully understand what it is that you are trying to explain to them.

I can't think of much patrice. Hopefully what I just said can give you some ideas/suggestions to add to your protocol. Good luck. Great post.

Posted by Lanre-"THE REAL ESTATE FARMER" Folayan, I don't make promises.I deliver results.SOLD HOMES (Keller Williams Select Realtors-Buy a home in Washington DC. Sell a home in Washington DC) almost 13 years ago
We got rid of volume awards several years ago and now give awards to people who do nice things for others and for the Realtor community. We just selected the ROTY , Pinnacle award winners which include agents, Affiliates and members of the community that make our industry better. Good luck in your movement to change.
Posted by Terry & Bonnie Westbrook, Westbrook Realty - Grand Rapids Forest Hills MI Re (Westbrook Realty Broker-Owner) almost 13 years ago
Do not look around to see how well other agents are doing only focus how well you are doing.
Posted by Ginger Magoon, Bryan, College Station Texas Real Estate (Remax - Bryan College Station) almost 13 years ago
wow...great post.  It's a numbers game but it can still be quality in numbers. 
Posted by Mitchell J Hall, Lic Associate RE Broker - Manhattan & Brooklyn (Compass) almost 13 years ago
You cannot measure the subjective things about real estate. Since you cannot have a popularity contest people go by the numbers. You can give yourself the award. When a client calls you back to use you again that is an award! When you get a referral that is an award! You can only put so many plaques on the wall. I remember a lady sending me a small ceramic house for helping me sell a 25k home for her. Its the little things you remember along with the size of your checks.
Posted by Eric Bouler, Listening to your Needs ( Gardner Realtors, Licensed in La.) almost 13 years ago
Wow Patricia, you hit the excellence button on all the soft skills. We do need an award for that.
Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) almost 13 years ago

Great points!  My favorite thing to hear about those MEGA agents who sell MILLIONS AND MILLIONS (but have a huge staff of buyers agents, some of which don't know which way is up).  Who IS getting the credit?

My list would include - Returns phone calls  -  Work towards a win-win  -  ans a sense of humor wouldn't hurt!

Posted by James Downing - Metro DC Houses Team REALTORS®, CRS, GRI, ABR,MRP, MilRes, When Looking to Buy or Sell - Make the Right Move (Real Living | At Home) almost 13 years ago


Great Post....I know I get discourged because I am not that "Multi-Million Dollar Producer" Yet! But each transaction I do means something to me, I enjoy my clients and by the time we are getting ready to close we have built a great relationship. So, therefore its no longer about numbers, of course I do need to feed my family but its about an american dream.

Posted by Aili Stone (Stanmor Realty, Co) almost 13 years ago
Patricia- In our home office here in Wellington Florida, I nominate Nestor Gasset as Realtor of the Year and HE nominates Katerina Gasset as Realtor of the Year. Hey, I think we just had a tie, or maybe I should call for a recall of the votes! :) Katerina 
Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) almost 13 years ago
Pat--Lack of professionalism runs rampant in the industry. I love your 5 Wows! and totally agree!
Posted by Teri Eckholm, REALTOR Serving Mpls/St Paul North & East Metro (Boardman Realty) almost 13 years ago
We have a special award in my office that includes many of the things you mentioned. It is an honor to receive it and the person that does gets a standing ovation over all the club awards.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 13 years ago
We have a special award in my office that includes many of the things you mentioned. It is an honor to receive it and the person that does gets a standing ovation over all the club awards.
Posted by Missy Caulk, Savvy Realtor - Ann Arbor Real Estate (Missy Caulk TEAM) almost 13 years ago
Great things happen when we give the best of ourselves. My list is long as well. Having client-friends for life is the best reward or award of all. :)
Posted by Keith Perry, REALTOR - West Metro Atlanta (Coldwell Banker) almost 13 years ago
great post! Be the best that you can be - the rest will follow automatically!!!
Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) almost 13 years ago