All over the country, local boards of Realtors and many companies give awards each year to the "Top Producers" in real estate. They’re usually based on how many houses an agent sells in a given year or the agent’s dollar volume. And sometimes companies give good office citizen awards to agents who are there to do stuff their colleagues don’t like to do, like phone duty or helping out newbies. Or a local Board will name a “Realtor of the Year” to acknowledge service to the real estate community.
But have any of you heard of any awards given out for quality real estate practices? Has anyone really thought about what that looks like?
So here’s my thing. In developing my business plan and goals for 2008, the numbers and income and all that will be there. And I’m also introducing quality goals.
So if I want to have whatever number of “high quality” transactions, what do you think they should include?
I need specific, measurable results for buyers, sellers and colleagues.
There are the obvious things. Like -
- Tell the truth.
- Be totally competent.
- Listen when people talk.
- Treat them with respect, and expect the best from everyone.
- Be a good agent and be a good colleague.
I’m making a list of specifics, sort of like my protocols. And it’s getting pretty long. As I was making it, I wondered what would you put on your list.
Time to hit the “5 Wows of Real Estate” and then go over the top!