This is the name of my favorite chapter in my book, The Irreverent Guide to Real Estate.
Someone posted a blog earlier today about marketing a house with a pack of cute, though slightly musty, doggies. And it sounded like he handled it really well.
In all of my years as an agent, I've really had a hard time being tactful about pet issues, and I was afraid that potential sellers might think I was, God forbid, a dog hater. So I wrote "Your Family Calls Him Fido" long before I wrote the book - it went into all of my listing packets, along with "Cleaning the Place Up" and "If They Can Smell It, We Can't Sell It!"
Once I got it all down in writing, I explained to each prospective seller that I was including some information I thought might be helpful, and that I gave it to all of my clients. This way, they didn't take any of my advice as personal criticism aimed at them.
It seems like almost every house I list has a dog. Gee, I have a dog! Around here, many of the beloved family pets (including my Labradoodle, Willie) earn their Purina by scaring off intruders. And they tend to put Realtors right up there with burglers, the FedEx guy and the mailman. And as I explain, even if the dog is the gentlest thing on earth, it's hard for any agent to be sure of that when the key is in the lock and the bark is on the other side of the door.