Pat Kennedy - Your Washington, DC Real Estate Connection

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Don't Hire A Decorator To Do A Stagers' Job

This week, I've been previewing a bunch of upscale condos.  And one was a stand out for not all the right reasons.

The building, near Whole Foods and Logan Circle, has been a work in progress since about 2005, when it was planned as a super-posh mecca for the chic and trendy Urban dwellers.

The first model apartment was a knock out.  But like a bump on the head with a kitchen cabinet door! 

The powder room had, um, carnivorous wallpaper.  In the kitchen, the tile didn't make it in time for the back-splash, and the decorator painted it a bright red-orange - I needed to put drops in my eyes after I looked at it. 

One of the larger units had a king sized bed in a small master bedroom.  It did show you could squeeze in a king, but it also made the room look small.  That same unit had a six-seater round table in a small dining alcove - again, I suspect it was to show that you could seat six for dinner.  Except what I really noticed was that I kept bumping into the chairs.

And it really illustrated the difference between what a professional stager would do and what a decorator would do. 

The stagers has just enough to suggest possibilities for how to use the space.  The decorator wants to make a statement - the bolder the better.

And maybe it's got something to do with ego.  There was a lot of it present in those condo units.

18 commentsPatricia Kennedy • March 27 2009 06:15PM

Comments

I have been formally trained as an interior designer.

I had a design company and a staging company.

The designers had a hard time letting go of the need to make a "design statement." Plus they were slow... compared to stagers.

Staging is NOT design... it is marketing.

Me

Posted by Craig Schiller (REAL ESTAGING, a nationally recognized leader in Staging.) 8 months ago

LOL Pat, what the heck is carnivorous wallpaper? I so wish staging was something that was done here.

Posted by Andrea Swiedler (Prudential Adams & Associates, REALTORS, New Milford CT) 8 months ago

Staging certainly makes a big difference. Most of the time if you can get rid of the clutter then staging does the rest.

Posted by Connie Lou Barnett GRI,CRS,CRB,SRMM,ARA,PRS,QSC (Home Realty GMAC Real Estate) 8 months ago

Aloha Patricia,

I'm intrigued by the carnivorous wallpaper, did it try to bite you? Anywhoo, it is almost always less expensive to stage than to decorate.

Peace,

Posted by Kimo Stowell - Real Estate Merchandiser (JDS Consulting: Hawaii Home Staging and Decor Design) 8 months ago

I have asked sellers to repaint more black, red, blue & orange rooms that you can ever imagine.

Do you get telephone calls from decorators who want to stage a home?  WHOA!

Posted by Sun City Grand Real Estate Surprise AZ Leolinda Bowers PLLC, Associate Broker (Ken Meade Realty) 8 months ago

Carnivorous wallpaper?  That photo does look pretty... interesting.

Posted by Fairbanks Alaska Real Estate Specialists Jesse & Kathy Clifton 907-699-6024 (Jesse Clifton & Associates, REALTORS®) 8 months ago

Pat - A once very good friend of mine was am interior designer. That's when I first found out there is a difference between designer and decorator. She was quick to point out that she could do both but that a designed has more architectural training. Well, decorator, designer - she was very artsy and extremely talented and I guess she was both ...either/or.  Anyway, when she sold her house, I remember that orange walls became an issue and as part of the terms, they had to paint everything neutral before closing.   

Posted by Carol Culkin (Houlihan Lawrence Realty) 8 months ago
Pat, Great post. I have had to watch out how I stage certain properties myself. I have a degree in architecture with a minor in interior design. I'm sure you know how important it is for architects to make bold statements as well as interior designers but what I do is step back, think about what I am trying to accomplish and then pursue it. As a technical artist, when I designed homes or interiors I alway had to push the envelope, but I was also working for one client that was not trying to sell a house. They wanted to make it their own. They wanted to make their own statement. Since my introduction into the home staging profession, I realize this is not the time to push the envelope or make a bold statement. We have to make sure that how we stage homes we make it desirable to all buyers, not just a handful. As craig memtioned, this is not about design, this is about marketing a product in real estate. Having a background in design is always helpful when it comes to staging because it does involve creativity. Very good post, thanks for posting it. John
Posted by John Lupton - The Premier Home Staging Company Servicing Washington DC, MD, VA (Elite Home Redesign, LLC) 8 months ago

Pat ~ It's so great to see that as an experienced Realtor, you know the difference between a decorator and a stager.  There are a few common elements, but staging (as Craig mentioned) is affiliated with the real estate industry, not the design world.

Hey that bust in the bathroom looks like a devil!  I wish the wallpaper photo was a bit larger so I could see the carnivores in it!!  LOL

Posted by Maureen Bray ~ Home Stager Portland OR ~ Room Solutions Staging (Staging that Sells Portland Homes) 8 months ago

You got to do what you are good at. That is a universal rule for everything. There are very few exceptions. Unfortunately, there are people who would challenge the rule all the time.

Posted by Huiting Zhuang,Sell your business overseas (Crebbers LLC) 8 months ago

Pat- Based on my experience with decorators, it is all about their ego and their way, they push their style on to the clients. We paid out 10K for one and I ended up having to do it all myself because she could not listen to my taste, it was all about her style.

Posted by Nestor & Katerina Gasset Realtors® Wellington Florida Luxury Homes (International Properties and Investments, Inc.) 8 months ago

Patricia - LOL!  I was wondering what carnivorous wallpaper was, too! :)

Posted by Debi Ernst GRI, e-PRO, Broker/Sales Associate (St. Charles County, Missouri - Prudential Alliance Realtors) 8 months ago
Regarding Nestor & Katerina's comment. Unfortuntely, their are designers and decorators out there who don't listen to their clients wants and needs but a good designer/decorator is able to incooperate the clients wants and needs while also incooperating the signature style of the designer/decorator. There is a fine line but it came be done. Sorry you had a bad experience with them. I am sure you decorated your home beautifully.
Posted by John Lupton - The Premier Home Staging Company Servicing Washington DC, MD, VA (Elite Home Redesign, LLC) 8 months ago

Hey, hey hey! Back off on the interior designer bashing, please.

I do both interior design and home staging. I am able to multi-task and I am able to wear one or both hats as needed. I listen to my interior design clients and design for their comfort & pleasure. When I stage, I stage to make the home appealing to the greatest number of potential buyers. It is really not that difficult to separate the two. I'm sure I'm not the only one that has that ability. There are great interior designers. There are not so good interior designers. There are great home stagers. There are not so good home stagers. There are great real estate agents. There are not so good real estate agents.

Do all interior designers make good stagers? Probably not, but it doesn't mean that none of them are able to stage and stage well. I also know a number of home stagers that would make great interior designers.

Can't we all just get along?

 

 

Posted by Michelle Minch Home Staging Los Angeles & Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) 8 months ago

I think Craig said it best .... Staging is not decorating, it is marketing!

Posted by Melissa Marro www.StagingAndRedesign.com www.RedesigningCharleston.com (First Impressions) 8 months ago

Wow that wall paper is crazy - and you are so right there is a difference - some people got the knack and other don't - I do not.... so I have to refer that to others.... I have trouble picking colors and placement of my clothing... lol

Posted by Central Oregon Real Estate | Broker Thesa Chambers, Licensed in Oregon (RE/MAX Sunset Realty) 8 months ago

Yeah those places are bit much!  I have seen them too and I so agree with you Pat !

Posted by James Downing - REALTOR®,GRI, ABR - DC Real Estate (Coldwell Banker Residential Brokerage) 8 months ago

I am in agreement with Craig and Melissa also.  Design is just that, it is personal and a very helpful service for the many homeownwers that are challenged in this area, Home Staging is a Seller's and RE Agents best friend and Redesigners are the homeowners.  We can all play in the sandbox of Real Estate if we all play together.  Stay working, keep busy and help each other grow.  I still have my pail in the box anyone want to help build a castle?

Karen Nardella, The Emporium Consignment Outlet and Home Staging Center, NH

Posted by Karen Nardella (The Emporium Your Home for Elegant Resale) 7 months ago

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