If you read Craig Barrett's posts, you know he's been working on organizing a 10K race in his community of Hughesville, Maryland. We know he loves running - his profile picture is from a race! And in at least three posts, Craig has invited his readers (including us) to participate, either by running or by sponsoring the race.
Now, I subscribe to Craig's blog, and I read each post and something registered but hey! I'm a candidate for knee replacement - I'm not running any 10K race.
Then this morning, my Blackberry started emitting Bach at high volume, and when I picked it up, Craig was on the other line asking me to participate. So after a few minutes' of personal arm twisting, it's on my calendar - though I won't be running! It's even for a couple of good causes - the Hughesville Fire Department and the Hughesville Baseball Association.
I'm hoping that some other bloggers will join us on September 6th. In addition to the race, there will be food, vendors and music. Sounds like fun, and maybe a great blog post! I'll be bringing my camera.
So, it's sort of the same way it works in real estate! When you put it out in your blog and web side, then when you follow up with something more personal, like a phone call, you have magic!